Key Words

Convergence
Is the word used to describe the process of multiple technologies being bought together to form a new product. An example would be a mobile phone or a Playstation 2

Personalisation
Is the ability to personalise the NMT that you are using. The technology can be personalised the fulfil the audiences preferences to a certain extent. eg. Sky+

Interactivity
Is an oppurtunity for the audience to be involved and the NMT is reactive to the audiences choices. eg Sky+

Linear/Non-Linear
Is NMT that the audience doesnt have any control over, it will have to be consumed in a preset order, for example a cinema experience would be linear .

Democratisation
Is the ability for the user to communicate their thoughts to everyone by the use of new media technology. For example, myspace