Impact of gaming on the industry

The rapid improvements and innovation in the gaming industry is coming at a huge cost to some of the companies involved. Currently, every console sold, hardware makers are losing hundreds of dollars. Keeping the public happy along with developing new games and ideas is coming at a very expensive price to the companies involved. New original ideas are often not profit making and the companies are having to rely on repetitive games as a good source of income. This leaves no room for profitable innovation within the industry.