Consoles updating

NMT's need to keep updating their features in order to keep getting more and more sales. They normally do this by innovating and releasing new additional features to existing pieces of technology. These features can be all sorts such as new forms of compatibility to wireless controllers. A recent example of this is the XBox 360, who have released an XBox 360 HD DVD Drive. They have predicted that there will be a future market of high definition DVD's so the release of a new HD DVD reading drive to use with the XBox 360 is aimed to attract potential buyers trying to keep up with new technology. Microsoft made a calculated decision to release this Drive separately as it meant that consumers just wanted the hardware for gaming purposes wouldn't have to pay a significant more amount of money for features they don't specifically want. Sony have opted the alternative option of including the Blu-ray DVD Drive in the overall package. However, this meant the price of the console was a lot more, and ultimately, makes the console out of a lot of potential buyers price bracket. Decisions like this make a huge difference to profits of the company.