Areas of Study 2 - Institutions

• Companies are converging their products with other NMT's in today's society. Gaming companies make their products compatable with the music industry as well as the film industry.
• Games based upon films are also available on new products. This appeals not only to gamers but to fans of the film wanting to play the game based upon their favourite film.
• This is also similar in the music industry, where games such as 'Singstar' and 'MTV Music Generator' allow the player to show their musical talents.