Convergence
Is the word used to describe the process of multiple technologies being bought together to form a new product. An example would be a mobile phone or a Playstation 2
Personalisation
Is the ability to personalise the NMT that you are using. The technology can be personalised the fulfil the audiences preferences to a certain extent. eg. Sky+
Interactivity
Is an oppurtunity for the audience to be involved and the NMT is reactive to the audiences choices. eg Sky+
Linear/Non-Linear
Is NMT that the audience doesnt have any control over, it will have to be consumed in a preset order, for example a cinema experience would be linear .
Democratisation
Is the ability for the user to communicate their thoughts to everyone by the use of new media technology. For example, myspace
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