Areas of study

Technology
What does the technology allow the audience and institutions to do that they couldn't do before

Institutions
New Media Technologies allowing institutions to work in new ways. This is how the institution uses various marketing techniques to advertise new innovations to appeal to the audience to make profit. How are they doing this?

Audience
What the audience are doing with their New Media Technologies and what they are not doing so they can spend more time interacting with new media technologies. How are experiences of the media changing?

Issues
Is there any controversy regarding the new media technology? Does it question any of our moral ethics? What consequences are there due to the new media technology?

The Future
Based on current progress, what could technologies in the future be like? What could happen if technology is extended?

Related Links

Here are some links to articles related to gaming, my chosen topic.

The success of the Nintendo Wii
The launch of the PS3
New generation consoles technology
Sony in Console Wars
XBox 360 aim for hack-proof console

Key Words

Convergence
Is the word used to describe the process of multiple technologies being bought together to form a new product. An example would be a mobile phone or a Playstation 2

Personalisation
Is the ability to personalise the NMT that you are using. The technology can be personalised the fulfil the audiences preferences to a certain extent. eg. Sky+

Interactivity
Is an oppurtunity for the audience to be involved and the NMT is reactive to the audiences choices. eg Sky+

Linear/Non-Linear
Is NMT that the audience doesnt have any control over, it will have to be consumed in a preset order, for example a cinema experience would be linear .

Democratisation
Is the ability for the user to communicate their thoughts to everyone by the use of new media technology. For example, myspace